 About
us |
 Guangzhou Eagle Coin Enterprises Group Corp. is a large food processing enterprise with a history of more than 40 years, which deals with production, management, marketing, scientific research and enjoys the rights of importing & exporting its products. It is attested by ISO9002 as qualified enterprise and has won the approval of American FDA & HACCP. In recent years, through reforming its capital on a large scale, the Corp. successively incorporated and annexed Guangzhou Confectionery Factory, Guangzhou Lingnan Biscuit Factory, Guangzhou Dairy Factory, Guangzhou Asia Soft Drinks Factory, Guangzhou Renmin Foodstuff Factory, Guangzhou Zhujiang Foodstuff Factory, Guangzhou Yongliwei Winery and Guangzhou Yangcheng Health Food Industrial Company, etc., near 10 foodstuff enterprises. Therefore, it becomes a corporation which nearly embraces all of the food manufacture in Guangzhou Light Industrial Group. At present, the Corp. possesses near 900 million yuan assets. The annual output amounted to 100,000 tons, including all kinds of canned products, drinks, candies, biscuits, wine & health foods, etc., and the can making capacity up to 150 million per year. The Corp. holds shares in near 10 joint ventures. The Corp. possesses many famous trade marks of Guangzhou City, among which "Eagle Coin" is the brand of the greatest influence and developmental potential. Eagle Coin Brand Canned Dace is the leading item of the Corp., it is the only kind of Canned Food which has won the National Quality Golden Medal twice in China. It made up more than 40% of the corporation's sales volume in 2001 and has been exported to North America, Southeast Asia and Australia, etc.. After development and brand management of years, the Eagle Coin Brand has become a famous trade mark of Guangzhou City in 2001 and Guangdong Province in 2002, and it is now the No.1 trade mark of Chinese canned aquatic products. With the coming of the 21st century, the corporation adjusts its management strategy by implementing the Brand Development Strategy put forward by Guangzhou Municipal government, adopts the management tenet of "Choose Eagle Coin, Choose Health", management guiding principle as "Market-oriented, administration-guaranteed, lead-motivated, talent-based"; development target as "Where there are Chinese, there is Eagle Coin, to be the famous trade mark of China". Therefore, the corporation manufactures according to the international standards, develops "Eagle Coin" brand horizontally by various ways, sets up the sale network by market scheming, raises the management level by implementing computer-aided management system, and cultivates positive and progressive team spirit rich in cohesive affinity, repays and serves the society, aiming to becoming a Chinese famous brand. |
